Our purpose

Building your tech business through local knowledge and international reach

Trusted partner

Providing marketing and PR for ambitious B2B technology companies working in Asia

With a track record spanning three decades, Techworks Asia has been the strategic marketing and PR partner for B2B tech firms across vital industry verticals in Asia. We specialise in empowering brands, refining messaging, and propelling local sales expansion, in alignment with your global objectives.

Deliver effective PR campaigns for companies working in Asia
Deliver effective PR campaigns for companies working in Asia
Learn how structured marketing in Asia delivers measurable results
Learn how structured marketing in Asia delivers measurable results
Three decades of on-the-ground knowledge and connections delivers results
Three decades of on-the-ground knowledge and connections delivers results
Discover the key benefits of effective communication in Greater China and Asia
Discover the key benefits of effective communication in Greater China and Asia

Public Relations

Marketing Strategy

Local Knowledge

Industry Insights

Local knowledge, international reach

Techworks Asia is a leading technology PR agency in Asia, with particular influence in Greater China. We specialise in PR and Marketing for high-tech companies wanting to build their brand and profile across the region. We are an independent agency with local knowledge and proven results over three decades.

Our expertise

Our public relations and marketing communications expertise delivers results for companies in the electronics, semiconductors and industrial technology sectors, helping them gain and maintain mindshare and profile in Greater China and neighbouring countries in Asia. We help your technology company define a clear and successful communication strategy for this complex region.

A trusted and independent partner

As an independent China PR agency, our knowledge and expertise are reflected in the long client partnerships that we enjoy, founded in the confidence and trust that our clients show us. Our reputation is built on successfully guiding technology companies in how to build a dialogue and brand equity with the Chinese and Asian language speaking engineering community.

Our service areas

Tech Marketing
Public Relations
Media Relations
Social Media
Paid Reach
Technology Copywriting & Content Creation
Partner Cooperation
Technical Translations & Print

Why work with us

Techworks Asia has been our media/PR agency for Greater China for almost a decade. Partnering with them has resulted in our brand value and profile increasing significantly. The Techworks team works diligently to meet all of our public relations and media agency needs responsively, co-developing and implementing our Greater China digital strategy, social and media programs, and  helping us on the ground at key tradeshows in the region. I am happy to recommend Techworks Asia for marketing consultancy support needed by a technology company in China and Asia.

Richard Kingston

Vice President of Market Intelligence, Investor and Public relations

It’s often extremely challenging to find a PR agency that knows their region, has a deep understanding of the media landscape, a history of driving top notch coverage, a creative way of leveraging content for every unique publication and an ability to strategize to create the right engagement plans that translates to the highest quality coverage. The reason we continue to rely on Techworks Asia for this service, in support of our vast portfolio in all key industries across Asia, is due to their ability to deliver all of this value and do so consistently and with a great attitude. It is a joy to work with such professionals who roll up their sleeves and do what is needed to get the coverage that makes a true impact for our brand in the top tier publications our customers regularly consult. We couldn’t be happier with our relationship with TWA and look forward to our continual collaboration in driving a global PR program that delivers better results with each new year!

Christine Forbes McDermott

Vice President, Global Marketing

“I have worked with Techworks Asia closely for almost 20 years, across multiple organizations and different market verticals from semiconductors to Ion-Exchange solutions for the cleantech space that are necessary to produce Green Hydrogen and can confidentially say that their professional team always rises to meet or exceed the challenges that I have thrown their way. Techworks stands out in their ability to delivery creative high quality solutions to help high technology companies raise the profile in the market.

Bill Haberlin

Chief Executive Officer

Nice work on pulling together a successful event on such short notice.  I appreciate that we can count on your agility, responsiveness, and professionalism in all that you do for Aptina. Thanks!

MARTY AGAN

Director Corporate Marketing

Through working with Techworks Asia, we have been exceeding our PR objectives in China – and in a short period of time. The agency’s local knowledge of the technology market and media has been an invaluable asset in quickly establishing BPI as a major global player in the next-generation Li-ion battery sector. Importantly, Techworks has given me the platform that I and BPI needed to communicate and firmly establish ourselves as thought leaders on battery technology generally and green tech issues specifically…this has been underlined by the numerous invitations I now receive to address high-level government and industry forums.

DR. CHRISTINA LAMPE-ÖNNERUD

Founder and CEO

Techworks Asia has provided our company with quick response, excellent service and great value. In addition, they have managed to balance a professional approach with a personal touch that has made the overall experience of working with them a real pleasure.

Richard Okupniak

Ex-Senior Managing Director, Victrex MC, INC

We much appreciate what Techworks Asia is doing for Atmel’s products in the China market, in particular by creating an active, two-way communications channel that gets correctly-focused Atmel product information to our target audience in China, and provides us with locally-informed knowledge of the rapid evolution of the Chinese electronics market. The numerous industry awards that our products have gained in China since Techworks has been helping us with product communications is concrete proof of what we have achieved.

PETER BISHOP

Marketing Communications Manager

Techworks Asia has been a valued part of the Navitas multi-media marketing team covering the Greater China area since 2017. The team has provided detailed, locally-focused planning, insight and guidance plus professional, timely execution to amplify the GaNFast power IC message. From intensive, in-person, multi-city media tours, translations and press releases to online digital platform set-up and content creation (including Navitas’ Weibo and WeChat accounts), working with Techworks has been a highly-efficient, and very smooth process.

Stephen Oliver

VP Corporate Marketing & Investor Relations

Techworks Asia has been a great PR partner for GIPS in Asia. Their in-depth knowledge of the Tech market and media in Greater China is instrumental for GIPS to raise our brand awareness in the region. I am impressed by their professionalism and ‘can-do’ attitude.

ALEX TSANG

Ex-Marketing Director, Asia Pacific

“Rutronik has been working with TWA since 2017. Their support has been extensive and practical in terms of building up our brand as broadline distributor for electronic elements in the Greater China market.

It is significantly helpful to partner with a PR agency that specializes in the electronics market and is able to support our regional focus.”

Stefanie Huang

Marcom Manager

Fairchild Semiconductor was established as an independent company in 1997, with Techworks Asia by our side providing public relations services and sound counsel from the beginning. They have been a cornerstone to our success in Asia. Today Fairchild, ‘The Power Franchise®’, is the leading supplier of electronic components to optimize system power in Asia. Techworks Asia offers the rare combination of regional expertise, technology knowledge, press and government relations savvy…….all coupled with an unerring ability to execute quickly and flawlessly. They are on the “gold list” of public relations professionals.

FRAN HARRISON

Ex-Corporate Communications Director, Fairchild Semiconductor