Public Relations

PR is a core strength. Based upon many years of experience and contacts, we successfully and actively represent our clients in the media. From dipping a toe into the water, to implementing globally integrated PR campaigns, our clients make use of our skills to gain the maximum exposure for their messages.

Acting for them in local languages across the Greater China and Asia technology and business media, we get our clients’ voices heard, and provide a solid platform for them to raise their profiles, increase their sales, improve their bottom-line, and in many cases optimise their infrastructure.

Our technical focus streamlines the process. Our account team approach quickly brings real value to every aspect of client campaigns using a range of techniques and services, including:

  • Analyst relations
  • Awards programmes
  • B2B PR strategy
  • Customer reference case studies
  • Event management and maximisation
  • Global PR campaign implementation
  • Media event management
  • Media relations
  • Media training
  • Thought-leadership articles
  • PR measurement and evaluation
  • Presentation creation and training
  • Press release writing and distribution – both in English and Chinese
  • Regional PR campaign management
  • Research-led content creation
  • Research papers
  • White papers